Southeast Asia’s first KitKat Concept store

Chocolate lovers in Southeast Asia will want to visit the brand new KitKat concept store in Kuala Lumpur. The KitKat “Chocolatory” will give the public the chance to engage with the brand in creating delicious, mouth-watering and full of exciting inclusion create-your-own KitKat fingers. In addition, the store will also stock ready to buy special editions KitKat not available anywhere else at its concept store in Mid Valley Megamall.

Duli Yang Teramat Mulia Raja Muda Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah Al-Haj officiated the launch of the KitKat “Chocolatory” concept store.

KitKat “Chocolatory” gives chocolate lovers the opportunity to create their own custom-made KitKat from a range of 16 premium ingredients such as fiery chili flakes, chewy caramel, senchia kikusui green tea leaves and other delicious ingredients that allows for personalised variations of up to 10,000 different creations.

Chocolate fans can choose from a wide selection of gift boxes, which can then be customised with their names, and include personalised messages as well as designs printed on the pack, making it the perfect gift.

Consumers will also be treated to five extraordinary KitKat Special Editions range of unique flavours every month such as local flavours of Nasi Lemak and the ever most popular king of fruits “Durian”, Café Latte for coffee lovers, Banana Cluster Caramel & Orange, Pineapple and Pecan and many more.

To celebrate the store opening a limited edition Royal Selection “Tengku Amir’s Jom Rileks Break” a decadent eight-finger KitKat with sultana, apricot, orange and almonds in milk chocolate will be sold at the KitKat “Chocolatory”. All proceeds from the Royal Selection “Tengku Amir’s Jom Rileks Break” will be presented to Duli Yang Teramat Mulia Raja Muda Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah Al-Haj’s chosen charity Selangor Cheshire Home.

KitKat “Chocolatory” also allows for consumers to get ahead of the crowd by being able to order their customized KitKat fingers online for home delivery exclusively through 11street.