The new Seiko Boutique in London is open for business. At an inauguration ceremony on August 10, the President and COO of Seiko Watch Corporation, Shuji Takahashi, invited the world to the boutique and ushered in a new chapter in the history of Seiko in Britain.

Located at 57, Brompton Road in Knightsbridge, the Seiko Boutique offers unique watches in a unique environment.  The boutique showcases the very best of Seiko, including the Astron GPS Solar, Presage, Prospex and Premier collections. Alongside Seiko, in a special area dedicated to the brand, is the widest selection of the luxury brand Grand Seiko anywhere in Europe.

The boutique provides watch lovers with the perfect environment in which to experience and explore the rich world of Seiko. Visitors can learn of the company's 136 years of history, its landmark technical achievements and the unrivalled diversity of its watchmaking technologies.

Because Seiko is one of the very few vertically integrated watchmakers in the world, the movements in each watch offered in the Seiko Boutique are made from components manufactured entirely in-house, which is the ultimate and only guarantee of the highest level of quality, performance and durability.

In addition, selected masterpieces from the luxury Credor brand were on show, including the celebrated hand-made Eichi, Minute Repeater and Fugaku Tourbillon creations that have, until now, never been shown in Britain.