In recent years, we’ve seen countless celebrities collaborating with perfume houses to lend their name to a signature scent. Burberry can count itself lucky as it has British actress Lily James fronting the new My Burberry Black campaign.

An intense and sensual interpretation of the iconic fragrance My Burberry, the new fragrance is created by Chief Creative and Chief Executive Officer Christopher Bailey in collaboration with renowned perfumer Francis Kurkdjian. The fragrance is inspired by the black Burberry Heritage Trench Coat and James was specifically shot by renowned photographer Mario Testino in her first campaign for Burberry.

My Burberry Black returns to a London garden amidst a gathering storm, heavy rain contrasting with the warm and captivating flora. The fragrance bottles the sensual elements of a black Burberry trench coat against bare skin.

Lily James fronts the new My Burberry Black Campaign Photo © Burberry

Lily James fronts the new My Burberry Black Campaign Photo © Burberry

The scent fuses hints of sun-drenched jasmine flower and peach nectar with a touch of rose. This signature rose note at the heart of My Burberry is given a sweet and inviting candied twist, while rich amber patchouli rounds off the scent for a deep and captivating finish

The fragrance is housed in a rich, amber-coloured glass bottle, whose overall design reflects the details of the black Burberry Heritage Trench Coat. A dark horn-finish cap echoes its distinctive buttons and the hand-tied black English-woven gabardine knot – made in Castleford, Yorkshire – honours the weatherproof fabric invented by Thomas Burberry over 100 years ago. The bottle is presented in a black box with a gabardine-inspired texture, embossed with a golden knot.