Great Britain’s capital city and its attraction are hits amongst internet surfers
Believe it or not, London is the most Googled city in the world for art galleries, performing arts and innovative art and design.
According to new insights released by London & Partners, the Mayor's official promotional company for the city, and Google to mark the launch of London's blockbuster Autumn Season of Culture, London's cultural landmarks top Google’s search rankings in correlation with the increasing numbers of overseas visitors arriving and travelling to the UK capital.
Insights from the search engine giant show that London's theatres generate more searches than those in any other city, while international searches for globally renowned museums rank the Science Museum in London as the most Googled museum in the world. The Natural History Museum and the British Museum rank second and third, according to Google, followed by The New York Metropolitan Museum of Art and the Smithsonian Museum in Washington, D.C.
The data from Google also shows that London is the most searched for city in the world to visit. Separate research published by London & Partners and MHM Insight reveal that in 2014/15 London's museums and galleries received 17.9 million overseas visits, accounting for 57% of the total 31.5 million visits.
The number of international visits at London’s museums and galleries has risen by more than 19 per cent over the last four years. The top overseas markets visiting London museums and galleries in 2014/15 show French and American visitors tied in first place, followed by Italy, Spain and Germany. Collectively these top five markets accounted for 9.7 million of the total of 17.9 million overseas visits recorded.
In all likelihood, London and its attractions are set to gain even more hits in the coming months following its latest campaign. London's Autumn Season of Culture will involve blockbuster exhibitions and events coming to the capital in the next few months. This includes an exclusive display of a Russian lunar lander space capsule, which will be on showcase as part of a special display entitled 'Science Museum for Cosmonauts: Birth of the Space Age'.
Also on the cards is an exhibition titled 'The World Goes Pop' at Tate Modern and 'Cycle Revolution' at the Design Museum. The Bend It Like Beckham musical also continues to impress musical fans and fans of bicycles can check out the 'Cycle Revolution' exhibition at the Design Museum. There will also be original evidence from London's criminal past, which has never been seen before by the general public, being prepared for The Crime Museum Uncovered exhibition at the Museum of London.
