It goes without saying that Malaysia is home to some of the biggest appetites in Southeast Asia. Malaysians are passionate about anything and everything food-related, and it has become a culture to celebrate almost any occasion with a scrumptious feast. That, and shopping, are the two major pastimes of the locals, which brings us to our next line.
Come September, premier shopping mall Pavilion Kuala Lumpur will be throwing every ‘foodie’s’ dream experience with the Journey of Taste gastronomic extravaganza of food trails, promotions, and events – conveniently located in the heart of the city. Over 150 food & beverage tenants and a gourmet food hall will be offering delicious dining experiences and great deals to suit diners across all ages and tastes. We had the privilege to savour first dibs at the event preview recently, and here’s what you can expect:
Californian gourmet burger chain The Counter, famous for its customisable burger menu, opened to rave reviews in Pavilion earlier this year, and we were eager for a bite. We sampled two of their slider burgers, our favourite one being the beef burger that oozed with juicy and robust flavours. As for the sides, sweet potato fries and cheesy Parmesan shoestring fries were two of their vast selections on display – we highly recommend the latter.
For fans of Hong Kong cuisine, get your fix at Starz Kitchen, a restaurant invested and endorsed by famous ‘Hongkie’ singers!
International variety of cuisine
One of the reasons Malaysians and tourists choose to shop and dine in Pavilion is the diversity of food. Some of the best representations of gastronomy from across the globe are available under one roof.
Among such food stalls at the event were La Bodega; a Spanish eatery which showcased a huge seafood paella platter, Al Halabi; which offered delicious samples of hummus, Turkish pide and toothsome lamb and chicken wraps, Kyochon; with treats of Korean fried chicken, and Ichiban Boshi; serving fresh sushi and savoury seaweed-wraps.
For something sweet, cupcakes and customisable donuts were offered at J Co Donuts and Twelve Cupcakes booths, while the health-conscious headed to La Juiceria for shots of their ‘five-a-day’.
Events, demonstrations and seasonal menus
Filled up beyond bursting point? Always wanted to pick up cooking skills? Looking to turn the young ones into master chefs? Tick these off at a number of workshops and demonstrations – useful in between your food journey. Learn kitchen hacks or cook with the pros at workshops by Times Bookstore, or get your children acquainted with cooking at mini cooking demos by Fish & Co and Spasso Milano. Curious as to how your tuna sashimi is prepared? Drop by at a cutting demo by Ichiban Boshi.
Continue your tour of flavours with a lineup of special events and experiential menus by La Boca for an evening of tango, a seasonal truffle menu by Azzuro Café and a TWG Tea Journey of Tea experience.
Deals and spending rewards
Another way to demonstrate Malaysians putting their money where their mouth is in their appreciation for deals, bargains, and rewards. In conjunction with Malaysia’s 58th Independence anniversary, the all-time favourite nasi lemak will go for a steal of RM5.80 at Grandmama’s, Serai, Toast Box and Kampong Kravers. With every RM80 spent in a single receipt, you’ll receive the first of three stamps that are on the way to a complimentary food voucher. When you've reached a total of 20 stamps, you’ll be eligible to take part in a 'Fly me to Europe' contest by Turkish Airlines for a pair of Business Class return tickets!
Our advice: Go on an empty stomach and be rewarded with an exceptional food journey. Visit Pavilion KL for more on the line-up and schedule.