Following the opening of the Bath & Body Works store in Gurney Paragon Mall, Penang, its second outlet at Nu Sentral, Kuala Lumpur marks the expansion of the North American body and home fragrance brand in Malaysia. The new 2,228 square-foot store offers the full range of Bath & Body Works' best-loved Signature and Exclusive fragrances for both body and home.
Among products on offer are bath and shower gels, body lotions, body sprays and mists, foot care products and hand care products in more than 40 fragrance variants, for both women and men. The products are available in different sizes, including travel sizes as well as in exclusive seasonal coffrets for selected editions. Their Signature Collection come in the many different forms of body care product for fragrance layering, with some also available in the Hand Soaps and Sanitizers range that clean while also conditioning hands. There is also the Aromatherapy range, consisting of products and fragrances that promote a sense of well-being, such as the anti-stress bath and massage oils and pillow mists.
Meanwhile, for the home, there are scented candles, rooms sprays and Bath & Body Works' ever popular fragrance bulbs – an electricity-powered plug-in fragrance diffuser. Their Scentportable clips and fragrance discs are also available for the car. Prices for Bath & Body Works products in Malaysia start from as low as USD3 for a scented hand sanitizer.
The Bath & Body Works brand was introduced to Malaysia by leading regional fashion and beauty retailer, the Valiram Group. Speaking at the launch of the new Kuala Lumpur store, Valiram Group Executive Director, Mukesh Valiram, states “We are confident that the second Bath & Body Works store is a welcome addition from the response we have received thus far and look forward with a continuous expansion plan for this fun and fabulous brand. ”