World-renowned fashion brand H&M has expanded its long-term relationship with football icon David Beckham for Spring 2015, creating the 'Modern Essentials selected by David Beckham' collection. This new collaboration is said to be an evolution of Beckham's relationship with H&M.
'Modern Essentials selected by David Beckham' will be celebrated with a campaign shot by the film director Marc Forster. The collection focuses on the key pieces of the season in line with the fabrics, colours and fits trending in Spring 2015. It includes linen bomber jackets, white chalk-washed denim jackets, sharp linen blazers, polo shirts and poplin white shirts.
Conversely, Beckham has also created the new 'David Beckham Bodywear' collection in line with the brand's Spring 2015 initiatives. The collection includes loungewear pieces: henleys, raglan-sleeved shirts, crewnecks and a jersey vest. The collection is centred around navy blue, grey melange and broken white, with accents of orange red. Stripes appear as either trims or across whole garments. The collection is supported by a brand new print campaign, featuring Beckham in selected looks from the collection line-up.
Both collections will be launched in stores and online worldwide on 5 March.