Oud Essentials stepped on to the global stage with the soft launch of its range of skincare products and accessories. Held at the Four Seasons Hotel des Bergues in Geneva, the brand revealed its newest offerings to many movers and shakers.
With items on display, and samples available, considerable interest was expressed in a skincare product range that features Oud for the very first time in an ultra-competitive industry.
Oud Essentials includes the resinous heartwood of the Aquilaria tree – distilled to perfection to produce a 100% pure essential oil – in all its products. This is a 'world first', and gives each expression, from the luxurious Regenerating Serum through to the potentially miraculous Dual-Phase Oil, a cutting edge in a highly lucrative market.
All the Oud used in Oud Essentials' products is sustainably sourced and of known provenance – emanating from dedicated plantations in Southeast Asia over which the company has complete control.
The vertically integrated business model that Oud Essentials has put in place is both timely and effective, respecting the communities that work so hard to produce the constituent ingredients as well as the environment itself.
Oud has been used for millennia in the treatment of a variety of ailments, but is also part of the fabric of society in many cultures (and religions) around the world. Revered for its physical and psychoactive properties – particularly in Asia and the Middle East – Oud is now coming to the attention of the rest of the world, while its inclusion in the world of skincare is groundbreaking.
With plans already in place for a launch in Asia in a few weeks' time, Oud Essentials looks well set to 'change the face of skincare' across the globe with its exciting, original and highly effective range of products and accessories.