Taking a fresh new approach for fall and focusing on the lifestyle of the bebe woman. The new direction is showcased in the FW14 campaign, positioning the retailer as a multi-dimensional brand.

Russian model, Irina Shayk, leads the campaign and brings to life the idea of the powerful and independent bebe woman, by modelling sleek suiting pieces throughout the Parisian-inspired setting. Featuring higher quality fabrics and more sophisticated silhouettes, the collection caters to the bebe woman’s lifestyle offering her business-chic pieces, looks for party and special occasions, casual styles, bebesport/logo/denim and accessories.

The Fall 2014 collection embodies the season – it’s sleek yet feminine, and rough around the edges but still soft to the touch. The dominant color is black, while touches of red and pink add warmth, blue and greys add balance, and tans and browns round off the collection. Chicer silhouettes include: blouson sleeves, deep necklines, and drape details featured in the garment design. Heathered effects and tweeds-in-separates add dimension and texture and are meant to be worn as a set or paired with jeans for a stylish weekend look.

Inspired by the City of Light, bebe’s With Love from Paris fall collection celebrates fashion-savvy women. New career-oriented looks from peplum jackets and pencil skirts to tailored dresses have been added, along with sophisticated night-out bodycons and jumpsuits. Key pieces also include premium denim, printed trousers, silky blouses and leather moto jackets. Neutral tones prevail, accented by shades of blush, plum and deep red. Fabrications and design elements range from high-end tweed, jacquard and lace to intricate studded patterns, sequin embellishments and metallic shines. Also debuting are new bebe-exclusive abstract, floral and feather prints. Quilted handbags, faux pearl necklaces and sleek belts accessorise the collection, along with pointed pumps and rocker booties designed to turn heads from day to night.