W Maldives Partners With Reebok Women

Global sports brand launches #PerfectNever lifestyle campaign with the help of 12 influencers at island resort

Published: 12 October 2017

W Maldives has formed a partnership with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.

On 25-27th August, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection.

These are influencers with a huge following on Social Media and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their Social Media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the 3-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of ‘beautiful’.

Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

The actual #PerfectNever campaign will launch with a full video that summarizes the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers will be sharing their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.

An online contest is also organized for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The Grand Prize is an all-expense paid 3-night stay at W Maldives for two, sponsored by both brands.

Among the #PerfectNever attendees were Miss Universe Malaysia 2016, Kiran Jassal and blogger, Venice Min. 

© 2017 Malaysia Airlines Berhad (1116944-X)
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