First Class Experience

Trusted for decades, Noritake's tableware has stood the test of time

Published: 27 February 2018, Photos: Noritake

Since 1904, Noritake has been bringing beauty and quality to dining tables around the world. Superior artistry and craftsmanship, attention to detail and uncompromising commitment to quality have made Noritake an international trademark.

The Noritake of today grew out of a trading company that was originally established by the Morimura Brothers in New York in 1876. The trading company imported chinaware, curios, paper lanterns and other gift items.

In 1904, the forerunner of the Noritake Company was established in the village of Noritake, a small suburb near Nagoya, Japan. The goal of the factory was to create Western-style dinnerware for export. It was not until 1914 after rigorous testing and research that the first porcelain dinnerware plate was created for export.

The earliest dinnerware plates were mostly hand-painted, often with liberal applications of gold. By the early 1920s, Noritake had introduced assembly line techniques which allowed for the mass production of high-quality, yet affordable dinnerware. In the ensuing decades, Noritake continued to perfect its production capabilities, enabling it to expand to markets worldwide.

For more than one hundred years, Noritake has been cherished for its superb quality and sophisticated designs. As a trusted brand, Noritake has taken pride of place in dining occasions at home, at luxury hotels and restaurants, and even in airlines’ in-flight services by providing a variety of tableware such as white porcelain ware, bone china, glassware, and cutlery. With a focus on individual pursuits, Noritake continues to strive for the finest quality of tableware to enhance everyday living.

In celebration of Malaysia Airlines’ new Airbus A350 flights between Kuala Lumpur and London, Noritake is proud and honoured that its tableware will be part of the premium dining experience of the airline’s First Class passengers.

© 2018 Malaysia Airlines Berhad (1116944-X)
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