New generation instant camera for the digital age
Carving a reputation for themselves as the authority for instant photos, Polaroid has now revealed the highly anticipated Snap Touch instant digital camera. Available for pre-order, the Polaroid Snap Touch delivers the traditional instant photography experience with added features specifically aimed at today's digital user.
Instant photography has been at the heart of the Polaroid brand for nearly 80 years, and now it has been reimagined with the Polaroid Snap Touch instant digital camera. The new digital shooter offers a 3.5-inch LCD touchscreen for framing shots and navigating the camera's menu, a new and improved 13 megapixel CMOS sensor for higher-quality images as well as 1080p full HD video recording capability. All images and video are stored on a micro SD card (up to 128GB) to allow for sharing later
Integrated within the Polaroid Snap Touch is a printer, which uses ZINK Zero Ink Printing Technology. This gives consumers the ability to capture and instantly print full-colour, 2×3-inch photographs, all at a significantly lower cost than traditional instant film prints. To further enhance the digital experience, the new camera comes with added features such as a selfie mode, three colour modes and the option of printing photos with the iconic Polaroid Classic Border Logo.
The Polaroid Snap Touch is also Bluetooth enabled and features its own designated Polaroid Print App, which enables users to pair the camera with other devices such as smartphones and tablets. The app, available free for iOS and Android, will also give users the ability to edit and enhance images saved on other mobile devices using a number of creative filters, digital stickers, effects and controls, and then print via the Polaroid Snap Touch.
