LEGO Opens Flagship Store In Malaysia

Get your brick fix at LEGO’s newest store at Pavilion Elite

Published: 10 March 2017, Text by: Richard Augustin

LEGO fans have a new place to go to get their fix with the opening of the brand’s newest flagship store at Pavilion Elite in the heart of Kuala Lumpur.  Located on the seventh floor of the mall at Jalan Bukit Bintang, the new flagship store is the seventh LEGO Store in the country.

An interior shot of LEGO Store Pavilion Elite.
An interior shot of LEGO Store Pavilion Elite.

The grand opening of the brand’s newest store was graced by the Danish ambassador to Malaysia, Nicolai Ruge. The ambassador was joined by LEGO Trading (Malaysia)’s Acting Country Manager, Leslie Falvey, and Senior Marketing Manager, Jacob Leighton Rennison; ALJ Distributors (Malaysia) Sdn Bhd Managing Director, Mr Tan Lian Ann; and Pavilion Kuala Lumpur’s CEO of Retail, Dato Joyce Yap during the ribbon-cutting ceremony.

Ruge toured the store before joining 20 children from the Lighthouse Children Welfare Home Kuala Lumpur to work on assembling LEGO Monthly Build sets. Lighthouse Children Welfare Home provides shelter for underprivileged, physically or sexually abused children, as well as those from families suffering from alcohol and drug problems.

Children from the Lighthouse Children Welfare Home were guests at the grand opening of LEGO Store Pavilion Elite on 8 March 2017.
Children from the Lighthouse Children Welfare Home were guests at the grand opening of LEGO Store Pavilion Elite on 8 March 2017.

The 278.7 sq m (3,000 sq ft) LEGO Store has been designed with the aim of providing an interactive and vibrant shopping experience. Aside from showcasing innovative displays alongside its wide selection of products, the LEGO Store invites visitors to interact with LEGO Play experiences, from building personalised minifigures to selecting specific bricks from the Pick-A-Brick wall.

The ribbon-cutting ceremony was officiated by His Excellency Ambassador Nicolai Ruge, Danish Ambassador to Malaysia.
The ribbon-cutting ceremony was officiated by His Excellency Ambassador Nicolai Ruge, Danish Ambassador to Malaysia.

The flagship store also offers LEGO Exclusives normally sold only at LEGOShop.com or in LEGO Stores in the United States and Europe. The LEGO Store Pavilion Elite is located at 6.102, 6th Floor, Pavilion Elite and is open every day from 10am to 10pm. For more information check out brickmagicasia.

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