TREND IN TRADITION
The Alia Bastamam lady finds new horizons in the festival of Eid, where blossoming botanicals meet sparkling stars. From ruffled shoulders on a baju kurung to exaggerated button details on a jubah, as well as a reimagined kurta featuring fit-and-flare disco pants, the collection is both modern and glamorous.
Emel by Melinda Looi unveils a colourful and very wearable collection of modern baju kurung inspired by the beauty of chantilly lace. It features the traditional Malay outfit in a range of lacy prints and colour-block designs, offering exciting choices for every fashionista this Eid.
A VERY MALAYSIAN RAYA
Innai Red draws from Malaysia’s melting pot of people and cultures for the upcoming festivities. The campaign brings to life the essence of unity in diversity, by showcasing three well-known personalities of different backgrounds – social activist Deborah Henry, actress Diana Danielle and television personality Sarah Lian.
Make this year’s balik kampung (return to hometown) a stylish and unforgettable one with Ms Read’s coastal living-inspired collection. Think coconut-lined beaches, rich coral hues and tropical motifs in stunning shades of rosy pinks, greens, ash blues, off-whites, navy and black on dresses, as well as trendy mix-and-match tops and bottoms.
In conjunction with Eid, Swarovski has introduced the Spring/Summer 2018 Crystal Rainbow collection. It celebrates some of the brand’s most distinctive attributes in multifaceted femininity with the use of beautifully cut crystals to enhance gradients, tone-on-tone pairings and colour blocks of all kinds.
The Mimpikita festive collection features sweet pastels, in addition to bold colours such fuchsia, yellow and turquoise. It incorporates the brand’s signature in-house designed prints such as Petra (geometrics) and Scilla (florals) that enhance the soft and flowy fabrics used.
GO FOR GREEN
In celebration of Eid this year, DeGem introduces a series of jewellery that showcases the beauty of emeralds. Each intricate piece is contrasted against the brilliance of fancy cut diamonds, as well as paired with sleek curves denoting sophistication and elegance.
The Chic Initiative’s aptly named Bintang (stars) collection portrays the brilliance of flickering lights on a starry Syawal night. Embellished with glittering crystals, the different clutches serve as the perfect companion for both day and night parties.