- Advertisement -

Le Méridien Hotels & Resorts, part of Marriott International, Inc. has announced the brand’s first-of-its-kind collaboration with Chinese art collective X+Q Art, founded by renowned artists Qu Guangci and Xiang Jing.

Encompassing eleven distinctive artworks, themed after the ‘Ai Mei • Midsummer’ sculpture of a young girl, the initiative shares a passion for diversity, celebrating the unique sense of place of the eleven Le Méridien hotels across Greater China.

From left to right: Mike Fulkerson , Vice President of Brand Marketing, Asia Pacific; Marriott International Brian Povinelli, Global Brand Leader, Le Méridien Hotels & Resorts; Jing Xiang, co-founder of X+Q Art; Guangci Qu, co-founder of X+Q Art

From left to right: Mike Fulkerson , Vice President of Brand Marketing, Asia Pacific; Marriott International Brian Povinelli, Global Brand Leader, Le Méridien Hotels & Resorts; Jing Xiang, co-founder of X+Q Art; Guangci Qu, co-founder of X+Q Art

Unveiled at Le Royal Meridien Shanghai, the sculptures embrace the ‘Destination Unlocked’ spirit of the Paris-born brand, helping guests discover their destination through the brand’s three filters: culture, coordinates and cuisine.

The eleven Le Méridien hotels housing the ‘Ai Mei • Midsummer’ piece, each with its own specially designed costume inspired by the local destination, include Le Méridien Qingdao, Le Méridien Qingdao West Coast Resort, Le Méridien Yixing, Le Méridien Xiamen, Le Méridien Cyberport, Le Méridien Huizhou, Le Méridien Shimei Bay, Le Méridien Chongqing, Le Méridien Zhengzhou, Le Royal Méridien Shanghai and the newly opened Le Méridien Shanghai Minhang.

- Advertisement -

Each sculpture will be featured in the signature Le Méridien Hub, the brand’s reinterpretation of the traditional lobby, further enhancing the brand’s award-winning arrival experience.

Le Méridien unveils collaboration with Chinese art collective X+Q Art, celebrating the unique sense of place of the eleven Le Méridien hotels across Greater China

Le Méridien unveils collaboration with Chinese art collective X+Q Art, celebrating the unique sense of place of the eleven Le Méridien hotels across Greater China

Le Royal Méridien Shanghai’s iteration, for example, wears a dazzling neon-inspired dress paying homage to the iconic neon lights on Nanjing Road – from the 1920s and 1930s, when Shanghai epitomized the sophisticated fusion between East and West.

Meanwhile, on the coast at Le Méridien Qingdao, the inspiration for Midsummer’s dress stems from the city’s nickname as the ‘City of Sails’. The colorful design of triangular sails against a blue background pays homage to Qingdao’s maritime history as well as its seawaters, coastline and natural environment.

To commemorate X+Q Art’s current partnership with Le Méridien, the unveiling included a lively modern choreographed number with dancers wearing clothing inspired by the different ‘Ai Mei • Midsummer’ sculptures; and an art exhibition showcasing the inspired Le Méridien ‘Ai Mei • Midsummer’ designs.

To allow Le Méridien guests to experience this joint endeavor first hand, the Le Méridien brand will hold an exhibition tour of the 11 ‘Ai Mei • Midsummer’ works at the 11 Le Méridien properties in Greater China. There will also be a series of themed activations at selected Le Méridien hotels in the country.